The Book

“No other book compares…This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA


Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

New to this Edition
· Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
· Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
· Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
· A new Careers Glossary listing job titles and descriptions found throughout the fashion industry

The Business of Fashion STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Table of Contents

Extended Table of Contents
Preface and Acknowledgments

Part 1: The Global Fashion Supply/Value Chain
Chapter 1: The Global Fashion Industry
Chapter 2: Mission, Objectives, and Competitive Strategies of Fashion Businesses
Chapter 3: Sustainable Supply Chains in the Fashion Industry
Chapter 4: Sourcing Decisions Across the Fashion Supply Chain

Part 2: Business Law and Fashion
Chapter 5: Business Entities in the Fashion Industry
Chapter 6: Legal Aspects of Fashion Businesses

Part 3: Marketing, Color, and Fashion Research
Chapter 7: Marketing Research in Fashion
Chapter 8: Color, Material, and Fashion Trend Forecasting

Part 4: Designing and Manufacturing Fashion Products
Chapter 9: Designing Fashion Products
Chapter 10: Preproduction Processes
Chapter 11: Manufacturing Fashion Products

Part 5: Marketing and Retailing Fashion Products
Chapter 12: Marketing Fashion Brands
Chapter 13: Fashion Distribution and Retailing
Glossary
Career Glossary
Index

About The Authors

Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US.

Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.