The Book

For fashion students who want to be both in the now and in the know!

The Dynamics of Fashion, Sixth Edition, has the latest facts and figures, and the most current theories in fashion development, production, and merchandising, giving you the foundation you need in the industry. It offers hundreds of real-life examples of leading brands and industry trends, to show you fashion careers and how to apply what you learn. The book also covers sustainable fashion, wearable technology, social media, and more in detail. An online STUDIO includes self-quizzes, flashcards, and links to videos.

New to this Edition
-New chapter on sustainability with current industry processes
-New chapter on fashion careers and how to get started in the industry
-All Fashion Focus box features have been updated to current topics and industry trends

The Dynamics of Fashion, 6th Edition STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions and image identification
-Branch out with links to curated online multi-media resources that bring chapter concepts to life
-Expand your knowledge by further exploring special features Fashion Focus, Sustainability, and Social media

Instructor Resources
-Instructor's Guide featuring answers to end-of-chapter activities, supplemental student activities and assignments, a comprehensive test bank of multiple choice, identification, true or false, and essay questions for each chapter and unit, and a guide to exploring careers
-PowerPoint® presentations include full-color images from the book and provide a framework for lecture and discussion
-Curated digital library of special supplemental resources for all of the text's features including categorical links to articles, image galleries, and videos from respected trade, fashion, and news websites

Table of Contents

Preface
Acknowledgments
UNIT ONE: THE CHANGING WORLD OF FASHION
1 A Century of Fashion
2 The Nature of Fashion
3 The Environment of Fashion
4 The Movement of Fashion
5 The Economics of Fashion
UNIT TWO: MATERIALS OF FASHION
6 Textiles
7 Sustainability
UNIT THREE: APPAREL PRODUCTS
8 Product Development
9 Women’s Apparel
10 Men’s Apparel
11 Children’s and Teens’ Apparel
UNIT FOUR: OTHER FASHION PRODUCTS
12 Accessories
13 Beauty
14 Home Furnishings and Soft Goods
UNIT FIVE: THE MARKETS FOR FASHION
15 Fashion Business
16 Fashion Retailing
UNIT SIX: OTHER CAREERS IN FASHION
17 Media, Advertising, Promotion, and Merchandising
18 Preparing for Your Career in the Fashion Industry
Glossary
References
Credits
Credits

About The Authors

Sheryl A. Farnan is Division Chair of Business and Arts at Metropolitan Community College-Longview Campus, where she teaches merchandising, business, and marketing courses.

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York.