4th Edition

Michele M. Granger and Sheryl A. Farnan

Book Cover


FEB 20, 2020
Other Formats ISBN
Paperback + Studio 9781501339004
eBook 9781501338601
Companion Study Tools ISBN
Studio 9781501338939

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What's in the book

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What's in the Studio?

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The Book

The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices.” – Lori Faulkner, Ferris State University, USA

Learn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests.

New to this Edition
· In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others
· New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation
· Fully updated online resources throughout the book
· Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips
· Updated Appendices include sample resumés and career positions sorted by career areas, with Web links to salary and benefit information

The Fashion Industry and Its Careers STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Table of Contents

Part 1: Careers in Forecasting, Textiles, and Manufacturing

1. Trend Forecasting

2. Textile Design and Development

3. Sourcing

4. Production and Sales

Part 2: Careers in Fashion Design, Product Development, and Fashion Promotion

5. Designing Apparel and Accessories for the Manufacturer

6. Product Development by the Manufacturer and Retailer

7. Promotion for the Designer and Manufacturer

Part 3: Careers in Fashion Retailing

8. Marketing for the Retailer

9. Merchandising for the Retailer

10. Management for the Retailer

Part 4: Careers in the Ancillary Businesses: Digital Communications, Styling, Education, and Costume Design

11. Digital Communications

12. Fashion Styling, Photography, and Costume Design

13. Fashion Curatorship and Scholarship

14. Visual Merchandising and Mall Management

Appendix A: Career Tracks and Salaries Chart
Appendix B: Résumé Tips, Interview Guidelines, Employer Research, and Résumé Samples

About The Authors

Michele M. Granger is an independent scholar and a former professor at Missouri State University.

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.

eBook + Studio
Fairchild Books
175 bw illus


Review concepts with flashcards of terms and definitions

14 decks of flashcards


Study smarter with self-quizzes featuring scored results and personalized study tips

16 quizzes