The Book

Targeting the global business practitioner, this book bridges the gap between buttoned-up culture textbooks and flippant how-to guides about global business and communication. World Wise covers topics ranging from general etiquette to business philosophies in specific regions of the world. It is suitable both for the seasoned professional involved in international business, hoping to sharpen skills, and the newcomer to the global business scene. Denslow seeks to help the reader overcome common cultural misunderstandings and establish effective working relationships around the world.

Table of Contents

Chapter 1: About the Clock
Chapter 2: Write or Call?
Chapter 3: A Respect for We and Me
Chapter 4: My Pal Al
Chapter 5: The Companies
Chapter 6: Advisors All
Chapter 7: What Did you Learn
Chapter 8: Rivers and Storms: How Old is Old?
Chapter 9: Friends and Foes
Chapter 10: European Union, the Euro Zone, Eastern Europe, EU Expansion
Chapter 11: The Near Orient: Turkey, India, Pakistan, Israel, and the Arab Nations
Chapter 12: The Orient: China, Japan, Cambodia, Thailand, Vietnam, Sri Lanka, Korea, Philippines, Indonesia, Hong Kong
Chapter 13: Russia, and Newly Independent States
Chapter 14: North America
Chapter 15: New Zealand, Australia
Chapter 16: Africa
Chapter 17: Latin America
Chapter 18: Cars and Clouds
Chapter 19: Practical Matters
Chapter 20: When do We Eat?
Chapter 21: Their Bags Are Packed

TEXT FEATURES:
-Interviews with business-people working in an international environment
-Maps and tables illustrating geography, regional alliances and trade relations
-Cartoons representing the lighter side of global business and communication

About The Authors

Lanie Denslow has taught International Business and Business Policies for Global Trade at the Fashion Institute of Design and Merchandising in California, and worked as an International Business Development Consultant for Macy's. A few of her professional affiliations include the Foreign Trade Association of LA, Women in International Trade and the British American Business Council. She has written for British Trade and Investment and authored other works relating to international business.