WRITING FOR THE FASHION BUSINESS

2nd Edition

Kristen K. Swanson, Judith C. Everett and Jenny B. Davis

Book Cover

EBOOK

ISBN:
9781501331923
Published:
MAR 10, 2022
Other Formats ISBN
Paperback + Studio 9781501335815
eBook + Studio 9781501335822
Companion Study Tools ISBN
Studio 9781501335808

For Students

Perpetual eBook license coming soon ($71.36)

12 months rental coming soon ($47.00)

6 months rental coming soon ($33.33)


What's in the book

The Book

In the decade since Writing for the Fashion Business was first published, the internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods synch up with today’s most common methods of commerce and communication.

New to this Edition:
-Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation
-All new Industry Profiles in each chapter allow students to read firsthand accounts of what it’s like to work in the sector of the fashion business that corresponds with the chapter topic
-Chapter ending Review Questions and Learning Activities prompt students to test their knowledge

STUDIO Features Include:
-Review concepts with flashcards of essential vocabulary

Instructor Resources
-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes



Table of Contents

Part I: Writing In The Fashion Environment
Chapter 1: Effective Fashion Communication
Chapter 2: The Writing Process

Part II: Fashion Journalism For Print Publications
Chapter 3: Writing For Newspapers
Chapter 4: Writing For Magazines

Part III: Fashion Content For The Web And Social Media
Chapter 5: Writing For Online Media Platforms
Chapter 6: Writing For Social Media

Part IV: Writing For Online Video And Broadcast Media
Chapter 7: Writing For Online Video
Chapter 8: Writing For Broadcast Media

Part V: Fashion Promotion Communication
Chapter 9: Writing For Advertising
Chapter 10: Writing For Public Relations

Part VI: Other Forms Of Fashion Writing
Chapter 11: Scholarly Writing
Chapter 12: Writing Books
Chapter 13: Writing Business Communications

Appendixes
A. Grammar Mechanics
B. Documentation Format
C. Effective Document Design
D. Web Source Location And Evaluation
E. Popular Designer And Brand Pronunciations

Glossary
Index
Photo And Text Credits



About The Authors

Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor.

Format:
eBook
Edition:
2nd
Imprint:
Fairchild Books
Illustrations:
120 bw illus